CPA Leadership Report Jul-Aug 2004

A Monthly Electronic Newsletter Digest for the Accounting Profession

Vol. 3 No. 2, January 2005

CPA Leadership Report is a monthly electronic newsletter for the accounting profession, promoting continuous improvement in CPA firm leadership. To fulfill this objective we review virtually all the publications in the accounting field to find the best articles on practice management, client services, niche development, marketing, personnel, the state of the profession, and more. We prepare short synopses of these articles and provide you with a guide or link to the full article.

You will receive the February issue without having to subscribe. Subscription information for issues beginning in March will be included in the February issue.

Contents	Source

The Accounting Profession
Transparency Should peer review reports be public?	AICPA
Cascading Effect of Sarbanes-Oxley Does it already apply to private companies?	Inside Public Accounting
Independence New PCAOB proposal will curtail tax services for private companies.	Ohio Society of CPAs
Important Issues for this Year Succession, staffing lead the list.	AOMAR
Audit Fees Half of public company fees are for audits.	Public Accounting Report

Practice Management
Advisory Boards What are they for? Who should be on them?	Practical Accountant
Leadership How to start a leadership training course.	CPA Managing Partner Report
The Paperless Accounting Office What it can and can't do.	Practical Accountant
Outsourcing Advantages and disadvantages.	The CPA Journal
More on Outsourcing	Accounting Today
Team Creativity How to get the most out of teams.	CPA Managing Partner Report
Small Businesses More Susceptible to Fraud	Journal of Accountancy
Management Fraud A plan to control it.	The CPA Journal
Strategic Planning Strategies must change in a changing world.	Accounting Today
Chargeable Hours A survey of firms of all sizes.	AOMAR
Valuation What is your firm really worth?	Journal of Accountancy
Nonprofit Organizations Need special help from CPAs.	AOMAR
Web Sites How to know if you have a good one.	Accounting Today

Niche Development
Mergers & Acquistions Boom Offers opportunities for CPAs.	CPA2Biz

Personnel
Recruiting Smaller firms must get aggressive.	CPA Managing Partner Report
Recruiting Ideas Referral fees more prevalent than ever.	CPA Personnel Report
Interviewing Tips	CPA Personnel Report

Marketing
Rewards for Business Development Activities	Market Trends
Methods for Personal Success Stick with people you like.	Market Trends
Cross-Selling How to make it happen.	Accounting Today
Checklist for Exposure How to maximize exposure.	Journal of Accountancy
Boutiquing A step up from niching.	Accounting Today
E-Mail An inexpensive and effective way to market.	The CPA Technology Advisor

Click here to view previous CPA Leadership Report articles.

Sponsors

Click on a logo to go directly
to the sponsor website

Find out more about these valuable resources on our Sponsors Page

Consultants to the
CPA Profession.

Resources Provided by our Sponsors

Charles R. McCann, CPA
cpasnet.com
Crosley + Company
Dugan & Lopatka, CPAs, PC
Frederiksen & Co.
Gatto Associates, LLC
Grant Partners LLC
Making Auditors Proficient
Shiffrin Management Group
The Rosenberg Associates
The Whetstone Group
Visionary Marketing
Waugh & Company, Inc.

Click here for complete
details at our website.

Should your firm be listed here?
If it should be, or you know of other qualified firms, call (800) 243-2132

Accountants World
Internet-based community of accountants with free lifetime membership.

ACCPAC
Value-added financial analysis software.

CPAmerica
A leading network of independent
CPA and consulting firms.

The Rainmaker Academy
Premiere business development program for accounting and consulting professionals

Xpitax
Simplified tax outsourcing solution.

The Solomon Company
Need A Little Rain
In Your Business?

Forward this newsletter on to a CPA professional, associate, or friend.

Published by
Shiffrin Cherry Communications, Inc.

Publisher/Editor: Joel Shiffrin

Associate Publisher: Teresa Cherry

Managing Editor: Daniel Shiffrin

Production Director: Nancy Hallstrom

Business Manager: Jean Marie Snyder

Joel Shffrin is president of Shiffrin Cherry Communications. His career includes the presidency of a downtown Chicago bank and partner in a top 25 CPA firm. Most recently, he was the founder and CEO of PENCOR LLC, a leading provider of newsletters and niche development services to the accounting profession. Mr. Shiffrin retired from PENCOR on September 30, 2002.

During his many years in CPA firm management and marketing, Mr. Shiffrin gained a wealth of experience that he wants to share with the profession both through the CPA Leadership Report and through personal contact. In preparing CPA Leadership Report, he has enlisted the collaboration of some of the most capable practitioners, consultants, and support organizations that serve the accounting profession.

Mr. Shiffrin is a graduate of New York University (BS) and the University of Chicago (MBA).

You are receiving this email from Shiffrin Cherry Communications, Inc. as a former recipient of our printed newsletter.
Our mailing lists are for our use ONLY and not sold or redistributed to third parties concerns. To no longer receive our emails, click below to unsubscribe.