CPA Leadership Report Jul-Aug 2004

A Monthly Electronic Newsletter Digest for the Accounting Profession

Vol. 3 No. 1

We are delighted to start the new year by introducing our totally new and unique CPA Leadership Report. Our objective remains the same — to promote continuous improvement in CPA firm leadership. To fulfill this objective, we review virtually all the important publications in the accounting field to find the best articles on practice management, client services, the state of the profession, niche development, personnel, marketing, and more. We prepare short synopses of these articles and provide you with a guide or link to the full article.

This and the next two issues are sent to you free. Thereafter, we will ask for a modest annual subscription fee. Complete subscription information will be provided in the next issue which you will receive this month.

Contents	Source

Inventory Control With RFID	Journal of Accountancy
Balancing Current Profits Against Long-Term Value of the Firm	Accounting Today
Performance Appraisals	AOMAR
Managing Partner’s State of the Firm Report	Accounting Today
Trends in Partner Compensation	Practical Accountant
What You Should Discuss at Your Firm Retreat	Accounting Today
Recruiting People	CPA Managing Partner Report
Promoting Women	CPA Managing Partner Report
Case Study on Growth	Public Accounting Report

Client Services
Cost Segregation Studies	Accounting Today
Value-Based Management	CPA Journal
Detecting Fraud	CPA Journal

The Accounting Profession
Firm of the Future	Special Report
Non Financial Facets of Business Performance	Accounting Today
Women in Accounting	Public Accounting Report
Big Four Resigning from Small SEC Clients	CPA Managing Partner Report

Personnel
Staffing for Tax Season	Accounting Today
Wellness Programs	Accounting Today
Cost of Health Care Benefits	AOMAR
Employee Surveys	CPA Personnel Report

Resources
AICPA Launches Business Valuation, Forensic and Litigation Services	AICPA.org
AICPA’s New Government Audit Quality Web Site	AICPA.org
New Representation Letter for Review Engagements	AICPA.org

Surveys
Best of the Best Selected Survey Results	Inside Public Accounting
The Rosenberg Survey	National MAP Survey

Marketing
Getting Partner Buy-In	Market Trends
Cross-Selling	AOMAR
Marketing During Tax Season	CPAmerica.org

Click here to view previous CPA Leadership Report articles.

Sponsors

Click on a logo to go directly
to the sponsor website

Find out more about these valuable resources on our Sponsors Page

Consultants to the
CPA Profession.

Resources Provided by our Sponsors

Charles R. McCann, CPA
cpasnet.com
Crosley + Company
Dugan & Lopatka, CPAs, PC
Frederiksen & Co.
Gatto Associates, LLC
Grant Partners LLC
Making Auditors Proficient
Shiffrin Management Group
The Rosenberg Associates
The Whetstone Group
Visionary Marketing
Waugh & Company, Inc.

Click here for complete
details at our website.

Should your firm be listed here?
If it should be, or you know of other qualified firms, call (800) 243-2132

Accountants World
Internet-based community of accountants with free lifetime membership.

ACCPAC
Value-added financial analysis software.

CPAmerica
A leading network of independent
CPA and consulting firms.

The Rainmaker Academy
Premiere business development program for accounting and consulting professionals

Xpitax
Simplified tax outsourcing solution.

e Solomon Company
Need A Little Rain
In Your Business?

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Published by
Shiffrin Cherry Communications, Inc.

Publisher/Editor: Joel Shiffrin

Associate Publisher: Teresa Cherry

Managing Editor: Daniel Shiffrin

Production Director: Nancy Hallstrom

Business Manager: Jean Marie Snyder

Joel Shiffrin is president of Shiffrin Cherry Communications. His career includes the presidency of a downtown Chicago bank and partner in a top 25 CPA firm. Most recently, he was the founder and CEO of PENCOR LLC, a leading provider of newsletters and niche development services to the accounting profession. Mr. Shiffrin retired from PENCOR on September 30, 2002.

During his many years in CPA firm management and marketing, Mr. Shiffrin gained a wealth of experience that he wants to share with the profession both through the CPA Leadership Report and through personal contact. In preparing CPA Leadership Report, he has enlisted the collaboration of some of the most capable practitioners, consultants, and support organizations that serve the accounting profession.

Mr. Shiffrin is a graduate of New York University (BS) and the University of Chicago (MBA).

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