Value Pricing as a Business Model

Learn to price on client-perceived value, not time. Communicate better with clients, discover their expectations up-front, remove surprises from their invoices, involve them in setting the scope and value of your work, speed collections, and increase profits. This program is not just about pricing. It is about a business model change—from selling time, to selling intellectual capital, the chief source of wealth.

About the Presenter
Ronald J. Baker started his accounting career in 1984 with KPMG Peat Marwick’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, a think tank dedicated to teaching Value Pricing to professionals around the world. Ron is the author of the best selling book Pricing on Purpose: Creating and Capturing Value (John Wiley & Sons, Inc., 2006).

CREDITS: 2 CPE Credits, 100 minutes

DATES: May 28, Repeated November 10

TIME: 12:00pm - 1:40pm Eastern Time

Click on a date above for details and registration information.