How to Make a Niche Work for Your Firm

• AICPA Marketing Toolkit – www.aicpa.org/cpamarketing
• American Institute of CPA’s PCPS – www.aicpa.org/pcps
• American Marketing Association – www.marketingpower.com
• Association for Accounting Administration – www.cpaadmin.org
• Association for Accounting Marketing – www.accountingmarketing.org

Recommended Reading

• At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared
• The Art of Partnering:
• Breakthrough Business Development: A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level
• Clients for Life: How Great Professionals Develop Breakthrough Relationships
• Contemporary Marketing
• Creating Rainmakers: The Manager's Guide to Training Professionals to Attract New Clients
• The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
• How to Market, Establish a Brand, and Sell Professional Services
• Love Is the Killer App: How to Win Business and Influence Friends
• Management
• Marketing and Sales Roles In Accounting
• PartnerI Shift/I: How to Profit from the Partnership Trend (Wiley M & A Library)
• Making Rain: The Secrets of Building Lifelong Client Loyalty [MAKING RAIN] [Hardcover]
• Creating Rainmakers: The Manager's Guide to Training Professionals to Attract New Clients